For café & restaurant owners

Stop running
your business
on instinct.

Five practical playbooks built by hospitality consultants with 18 years on the floor. Fix your labour. Engineer your menu. Survive the slow weeks. And build a business someone actually wants to buy.

01 The Labour Line Playbook $97
02 The Menu Margin Playbook $127
03 The First 90 Days Playbook $147
04 The Flat Week Playbook $97
05 The Exit-Ready Playbook $197
18 years in hospitality
Built by working consultants
Instant digital download
Fully editable Word documents
NZ-specific benchmarks

Built by people who've stood in a kitchen.

18
Years in hospitality, from the kitchen to the consulting room
32%
Target labour % for a well-run café. Most operators are at 36%+
5
Playbooks covering the biggest profit levers in any hospitality business
$0
Amount you need to spend on a consultant to start fixing your numbers today

"Most hospitality businesses don't fail because of bad food or poor location. They fail because the owner never had the financial visibility to see the problem coming."

ClearMargin Group is built by hospitality consultants who have worked inside cafés and restaurants — not studied them from the outside. We've restructured rosters, rebuilt menus, and helped owners turn unprofitable venues into businesses they're proud of.

These playbooks are the exact frameworks we use with consulting clients, packaged into editable documents you can work through yourself, at your own pace, starting this week.


You don't need a consultant.
You need a system.

The café owner who works harder than the numbers justify

You're busy, your customers are happy, and somehow there's never enough money at the end of the month. The problem is almost certainly in your labour or your menu — and this library will show you exactly where.

🍽️

The new owner about to open or just opened

The first 90 days sets the trajectory for everything that follows. Most owners find out what they should have done in month four. The First 90 Days Playbook puts that knowledge in your hands before you open the door.

📈

The experienced operator building toward an exit

The difference between a business that sells for 2x and one that sells for 3x is preparation — clean financials, documented systems, a team that runs without you. The Exit-Ready Playbook shows you exactly what to build and when.


Five playbooks. Five profit levers.

Each playbook is a fully editable Word document. Real frameworks, real benchmarks, real templates — not theory. Buy individually or get the full library at a significant saving.

PLAYBOOK 01

The Labour Line Playbook

Stop overstaffing your way to broke.

  • The 4% exercise — what closing the gap is worth annually
  • The three labour metrics every owner must track weekly
  • A 10-point roster audit you can run in one sitting
  • Shift design frameworks built around your trade curve
  • Scripts for the difficult staffing conversations
  • Weekly labour tracking template
$97 NZD
Buy Now
PLAYBOOK 02

The Menu Margin Playbook

Engineer your menu to sell profit, not just food.

  • True dish costing — including waste and portioning
  • The four-quadrant menu matrix (Stars, PLOWHORSEs, Puzzles, Dogs)
  • How to reprice without losing your regulars
  • Menu psychology — layout, naming, and anchoring
  • Dish costing sheet and pricing calculator templates
  • Quarterly menu review checklist
$127 NZD
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PLAYBOOK 03

The First 90 Days Playbook

The new hospitality owner's survival guide.

  • New build vs. takeover — the risks and priorities are different
  • The five systems you must have before Day 1
  • Staff hierarchy — who reports to who, who decides what
  • Week-by-week action plan across 12 weeks
  • What "on track" actually looks like at Month 1 and Month 3
  • 90-day business plan template with KPI tracker
$147 NZD
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PLAYBOOK 04

The Flat Week Playbook

What to do when sales fall off a cliff.

  • The diagnostic framework — people problem, basket problem, or external?
  • Protect costs first — roster and ordering on Day 1
  • How to reach dormant customers in a way that actually works
  • The discounting trap — why predictable specials destroy your pricing
  • 7-day flat week response protocol
  • Weekly P&L snapshot and outreach tracker templates
$97 NZD
Buy Now
PLAYBOOK 05 — PREMIUM

The Exit-Ready Playbook

How to build a café or restaurant someone actually wants to buy.

  • What buyers look at — and what kills deals most often
  • The five deal killers and how to fix each one
  • Understanding your multiple — 2x vs 3x and what moves it
  • Sale-ready P&L format — what three years should look like
  • The 12-month exit roadmap with milestone tracker
  • Operational documentation tracker for buyers
$197 NZD
Buy Now

Everything you need.
One price.

The ClearMargin Operator Library gives you all five playbooks — labour, menu, opening, slow weeks, and exit — in a single purchase. It's the complete financial operating system for any café or restaurant.

  • The Labour Line Playbook ($97 value)
  • The Menu Margin Playbook ($127 value)
  • The First 90 Days Playbook ($147 value)
  • The Flat Week Playbook ($97 value)
  • The Exit-Ready Playbook ($197 value)
  • Instant download — all five delivered immediately
  • Fully editable Word documents
The Operator Library
$665 if purchased separately
$397
Save $268 — NZD
Get the Full Library

Instant download · Secure payment via Payhip

Not theory. Working tools.

Editable Word documents
Every playbook is a fully editable .docx file. Fill in the templates, adapt the frameworks to your business, use them as working documents.
NZ-specific benchmarks
Labour targets, food cost percentages, and sale multiples are calibrated for the New Zealand market — not generic global figures.
Ready-to-use templates in every playbook
Weekly labour trackers, dish costing sheets, menu matrix maps, roster audit checklists, 90-day business plans, flat week response protocols, exit readiness checklists, and more.
Real case studies
Each playbook includes a composite case study built from real consulting work — showing exactly how the frameworks play out in practice.
Scripts and conversation frameworks
The Labour Line Playbook includes word-for-word scripts for difficult roster conversations. The Exit-Ready Playbook includes what to say if a customer asks about a price increase.

What makes these different

Most hospitality business books are written by people who have studied the industry. These playbooks are written by people who have been inside struggling venues, looked at the numbers, and fixed the problems.

The benchmarks are real. The case studies are real. The scripts are the actual conversations that happen in consulting engagements. You're not getting a textbook — you're getting the working documents from the consulting room.

Plain language guarantee
If you buy a playbook and find it isn't actionable, practical, and worth the price — email us within 7 days and we'll refund you in full. No questions asked.

"The 4% gap between where most NZ cafés sit on labour and where they should be is worth $24,000 a year on a $600k turnover. That's not a rounding error. That's what's in these playbooks."

— ClearMargin Consulting

Everything you need to know.

What format are the playbooks in?

All five playbooks are fully editable Microsoft Word documents (.docx). They open in Word, Google Docs, or Pages. The templates inside are designed to be filled in and used as working documents for your business.

How do I get the files after I purchase?

Instantly. The moment your payment is processed, Payhip sends a download link to your email. No waiting, no manual fulfilment. The files are yours immediately.

Are these relevant outside New Zealand?

The frameworks, templates, and case studies are relevant to any hospitality business. The specific benchmarks — labour percentages, sale multiples, minimum wage references — are calibrated for New Zealand. If you're in Australia, the frameworks apply but some figures will vary.

I'm about to open my first venue. Which should I start with?

The First 90 Days Playbook is built exactly for your situation. If you can only buy one, start there. If you can buy two, add the Labour Line Playbook — it covers the most common and most expensive mistake new owners make in their first weeks.

I've been trading for years. Is there still value here?

Yes — and the most valuable playbooks for experienced operators are usually the Menu Margin and the Exit-Ready. Most operators who have been trading for 3+ years have never formally costed their menu and have never thought seriously about what their business is worth to a buyer.

What's your refund policy?

If you buy any playbook and find it isn't actionable and practical, email us within 7 days for a full refund. We stand behind the content. Digital products are non-refundable after 7 days.

Can I share these with my business partner or manager?

Yes. Your purchase is for use within your business. Share freely with your team, your co-owner, or your accountant. Please don't resell or redistribute them publicly.

Do you offer consulting as well?

Yes. The playbooks are the self-directed version of the work ClearMargin Consulting does with clients directly. If you'd prefer to work through the numbers with a consultant, get in touch via the contact link below.